Subtle Energies
Category: Skin care and aromatherapy
What makes it different to other plant-based beauty brands?
Natural therapist Farida Irani created the Ayurveda aromatherapy brand Subtle Energies back in 1993. The brand concept is based around Ayurveda Aromatherapy: a combination of the Ayurveda philosophy and principles utilised in blending rare and potent essential oils from the Vedic pharmacy, most of which are not known in the western aromatherapy world.
In the 1990s on a trip to India, Irani came across distillers who were producing rare and exotic oils, such as Mogra, Tulsai, Saffron and Kewda, and she began to work with them.
“These oils were not just the traditional lavender or geranium oils, they were unique and rare in their chemical compositions, which gave a profound aroma for skin, mind and body,” she shared.
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