Rethinking packaging: Amorepacific working to increase use of eco-friendly packaging across all brands

The campaign is aligned with the United Nation’s (UN) 2030 Sustainable Development Goals adopted by the UN General Assembly in 2015.

“​There is no doubt that plastic makes our lives easier but our reliance on single-use plastic is increasing and now it does more harm than good to us and our environment. Amorepacific felt responsible for plastic pollution and thus joined the global movement to reduce the consumption of single-use plastic,”​ said Amorepacific’s sustainability management team director Younggon Kim.

Kim told CosmeticsDesign-Asia​ that these efforts to reduce its plastic footprint have been well-received by consumers.

“Thankfully customers are welcoming our efforts. They gladly support our eco-packaging initiatives and as such, the demand for eco-friendly products is likely to increase continuously.”​

To keep up with the consumer demand for greener products, Kim said Amorepacific is actively working to decrease its dependence on plastic packaging across all brands

“All our brands are working to increase the use of paper packaging, zero metal pumps and [post-consumer resin]. We are also developing products without packaging as part of the company’s Less Plastic campaign.”​

Eco innovations​

This month, the maker of Laneige, Innisfree and Etude House announced a slew of packaging innovations designed to minimise its plastic footprint.

Under Innisfree, the company launched an eco-version of the brand’s best-selling Green Tea Seed Serum which comprises of a paper bottle with a plastic pump made out of 10% recyclable plastic.

This has enabled the company to reduce the plastic content of this product by more than half.

For its brand Happy Bath, the company has adopted the use of a zero-metal pump for its Grapefruit Essence Body Wash.

According to the company this product is made out of 100% recyclable plastic, allowing consumers to recycle it without having to dissemble.
With its clean beauty label, Primera, the company has been developing more eco-friendly packaging.

It recently piloted the use of glass containers and plastic caps on the limited edition of the Super Black Seed Cold-Drop Serum.

The brand now uses paper packaging made from sugar cane by-products and prints product information on the packaging box using soy ink to further minimize the use of resources.

Its health and beauty functional food brand VITALBEAUTIE has replaced Polyvinyl chloride (PVC) used on the Meta Green products with a recyclable bottle and pouch.

“We are committed to helping all stakeholders lead a sustainable lifestyle in their everyday life, achieve inclusive growth with social and economic communities and contribute to building a circular economy for future generations,”​ said Kim

These initiatives have helped Amorepacific to reach its goal to incorporate at least one of environment and society friendly feature into over 40% of our new products by 2020 a year earlier.

“We were indeed able to reach our goal last year and even went further with 45.9% of new products… ​Moving forward, Amorepacific will continue to carry out its environmentally friendly practices through various Less Plastic campaign related activities,”​ said Kim.