Baby care takes on instant-foam dispensers

Related tags Marketing

One of the new market segments to embrace instant-foam dispensing
technology from packaging company Airspray is the growing baby care
field. From Playtex Baby Magic comes two new products,Foaming
Hair and Body Wash, and Foaming Shampoo.

One of the new market segments to embrace instant-foam dispensing technology from packaging company Airspray is the growing baby care field, writes the company this week. From Playtex Baby Magic comes two new products,Foaming Hair and Body Wash, and Foaming Shampoo.

Gerber, which entered the baby wellness market last year with a multi-SKU introduction, has just added a new dimension to its fast-growing product portfolio in this market segment - Baby Mousse Foaming Wash for Hair and Body.

The appeal of these baby care products, claims US company Airspray, derives from the fact that no-drip foam eliminates the need to rub gentle skin in order to create deep-cleaning lather. In addition, the one-hand design of Airspray instant-foam pumps allows parents to hold the baby easily at bathtime.