The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.
Kantar analysed global consumer search engine data from the past five years and revealed the trends that are currently shaping the global beauty and personal care industry.
Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Colours and materials that offer serenity alongside energy and fun will align well with consumer inspirations and behaviours this year, says French forecasting firm NellyRodi.
Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
A round-up of CosmeticsDesign-Europe’s most-read news from November 2022 shows interest in L’Oréal’s skin science research around tightness and UV protection, Superdrug own-brand makeup launch and future sustainable beauty trends.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
A round-up of CosmeticsDesign-Europe’s most-read news from May 2022 shows interest in big beauty’s take on the future of the metaverse, predictions on the future of beauty and fragrances, and brand action on green cosmetic analysis.
The beauty industry has waded through a tough two years but come out stronger and more resilient as it edges deeper into a very different consumer landscape, says the executive editor of market insights firm Beautystreams.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.
Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...