Top 5 most-read stories August 2022: Collagen for beauty, Colgate oral health device and post-pandemic preservatives

A round-up of CosmeticsDesign-Europe’s most-read news from August 2022 shows interest in why consumers take collagen supplements, Colgate-Palmolive’s patent on an AI oral health care device, WGSN research on consumer thinking around preservatives, and L’Oréal innovation and insight.

Beauty-from-within and oral care spotlight​

A five-nations survey from Industry Transparency Center (ITC) found that beauty-from-within remained the key reason men and women took collagen supplements, ahead of protein content, joint health, bone health and pain/inflammation management. And this, according to ITC, presented significant opportunities for beauty and supplements companies to push forward with science-backed claims substantiation.

Staying on the topic of inside-out beauty, Colgate-Palmolive filed an international patent on a device it had developed to measure oral health properties at home. The mouth guard shaped device could show caries and plaque formation but also be used for monitoring hygiene, whiteness, hydration, and tongue bacteria. The device could then be linked to real-time health product recommendations.

Consumer thinking on preservatives​

WGSN released its study The Future of Preservatives, looking at consumer sentiment in this space and how the COVID-19 pandemic had impacted thinking. Findings showed that hygiene, finance and science was now the sharp focus in beauty – shifts that could potentially spell the end of preservative fears and the free-from movement.

L’Oréal innovation and insight​

L’Oréal filed an international patent on a tinted cosmetic sunscreen formula it had developed, offering UVA and UVB protection for consumers with dark skin phototypes five and six. The beauty major said this plugged an important market gap given existing products for these consumer groups were limited and many had drawbacks around the look and feel of formulas.

During the company’s first half (H1) 2022 earnings conference call, L’Oréal’s CEO discussed how consumer engagement in the fragrance category was surging worldwide, fuelled by rising interest in wellbeing and mood but also seduction as people began to socialise again post-COVID restrictions.

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