Top 5 most-read stories February 2022: P&G and Unilever patents, UK Green Claims Code and big brand business

A round-up of CosmeticsDesign-Europe’s most-read news from February 2022 shows interest in Procter & Gamble (P&G) and Unilever patents, deeper insight on the recent UK Green Claims Code and business moves from Unilever and Coty.

Big brand beauty innovation​

P&G filed an international patent on dissolvable hair care pouches, in a move it said offered a more user-friendly and sustainable alternative to bottled shampoos and conditioners. The personal care major said the pouches were even better than solid formats, from an ease-of-use point of view.

Unilever also filed an international patent on a prebiotic scalp care formula targeting dandruff. The beauty giant said it was using disaccharide trehalose to reduce levels of fungi associated with the scalp condition.

Beauty business moves and sustainable action​

CosmeticsDesign-Europe also spoke to the director-general of the Cosmetic, Toiletary and Perfumery Association (CTPA) about the UK’s recent Green Claims Code and how this guidance would impact the beauty and personal care category. Dr Emma Meredith said this was important guidance that would lead to additional scrutiny on any environmental claims being made by industry and so companies needed to familiarise themselves with it.

Unilever also made a big announcement on the carve-up of its operations into five distinct units, dividing up its largest division beauty and personal care. The personal care major said the move had been made to create a more category-focused business moving forward.

International beauty major Coty also kickstarted production of fragrances using carbon-captured ethanol in Spain – a technology it would soon upscale to rollout more perfumes using the technology.

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