Top 5 most-read stories October 2022: Beauty ‘tweakments’, deo innovation and beauty tech brainstorm

A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.

Beauty ‘tweakments’ of concern​

Researchers from the UK outlined in a review that as non-surgical cosmetic procedures like Botox and dermal fillers continued to rise in popularity, practitioners and the wider beauty industry had to be aware of the long-term impacts to body image these created on a societal level.

Beauty innovation and tech​

Unilever’s head of R&D for personal care detailed the company’s plans to continue innovation in deodorants and antiperspirants, stating the team was aiming for another big breakthrough by 2030.

Beauty tech experts at CosmeticsDesign’s Beauty 4.0 – Tech, Tools and Future Trends webinar brainstormed the future trends to watch out for over the next five years, highlighting the metaverse, community and virtual influencers as key.

The beauty of business​

Beauty retail major Sephora kickstarted its UK re-entry plans with the absorption of prestige e-commerce player Feelunique’s domain name.

Amorepacific highlighted its latest invention of highly personalised bath bombs, designed to align with consumer emotional responses to fragrances and colours.

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