Haut AI's Skin GPT software
Start the week with a startup: Haut AI
We’ve been following some of the most innovative startups that are aiming to disrupt the industry and one that really stood out was Estonian startup Haut AI.
In May 2023, Haut AI began to pilot SkinGPT, a virtual skincare try-on that enables image-to-image simulation of any skin condition using clinical claims.
The product, which is currently being tested out with a selected number of companies, uses cutting-edge AI to create synthetic images and apply skin conditions to input image data, so users can realistically view how their skin will change over time when they use certain skincare products.
We spoke to CEO Anastasia Georgievskaya about her future plans, the challenges faced along the way, and how the company’s technology means there potentially won’t be a place for non-efficacious products in the future.