“60-70% of the world’s population has texture in their hair.” Innovating in the underserved textured hair care market 20-Nov-2023 By Kirsty Doolan Award-winning UK hair care brand Flora & Curl has just launched into Boots in the UK. We spoke to founder Rose Ovensehi about why she started the brand six years ago and how the textured hair market still hasn't reached its full potential.
