Blurred Lines: Trends in the UV protection market

Through understanding and research, our relationship with the sun has evolved in recent years. Now more than ever before, consumer needs are a powerful influence in the development of treatments for different skin types, as the lines between sun protection and skin care become increasingly blurred.This new eSeminar from Croda, “Blurred Lines: Trends in the UV protection market” will outline global macro trends that can provide new market opportunities for UV protection.Three key focus trends are discussed that review the ideas of enhanced personal well-being, the use of format and feel to create better convenience products and finally, how cultural differences born from our heritage can change our perspective on skin protection needs.Croda is a global leading speciality raw materials manufacturer providing innovative ingredients for many industries including personal care. Working with customers to meet the changing and complex needs of consumers, Croda’s wide and diverse product range combines functionality with proven efficacy to deliver performance.