The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
International beauty major L’Oréal has unveiled its first filtration technology that protects the skin against ultra-long UVA rays, marking what it defines a breakthrough in sun care.
A Singapore firm that has created wet wipes from durian husks hopes its product differentiation can propel it to success in the Middle East and China, as well as in South East Asia.
Pura Collagen, recently shortlisted for a Nutraingredients award, has joined a collective of likeminded brands and companies to improve the menopause experience for women.
Upcycled banana beauty brand Kadalys is expanding its business deeper into research, development and bioactives production – a move its founder says will create jobs, counter the climate crisis and inspire wider change amongst industry.
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
Shiseido is aiming to accelerate the growth of its skin care business in the western markets with marquee brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.
A skin care brand developed with ingredients sourced from the Azores archipelago believes its brand has huge potential in Asia’s high-end niche beauty segment.
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
The beauty industry and consumers alike should place more emphasis on reducing and reusing resources, instead of prioritising recycling, claims an Australian start-up that has pioneered using unwanted sheep’s milk in its products.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
UK-based indie beauty brand BYBI wants to be carbon negative within three years – no easy feat but one that is critical to the future of skin care and planetary good, its founders say.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse.
Poppi Soda primarily markets itself as a palatable way to take apple cider vinegar for gut health, but the brand also wants to capitalize on the “gut-skin axis” in the ingestible beauty space.
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin that offers consumers private one-on-one after-sales consultation services.
K-beauty firm Amorepacific has debuted blue hyaluronic acid, a moisturising ingredient it claims to be 2,000 times smaller, in the Laneige Waterbank skin care line of products.
Personal care major Unilever has widened the call for startups, scaleups and entrepreneurs to engage with its collaboration initiative, inviting those specialised in sustainable ingredients and packaging to join.
International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.
UK-Singapore headquartered biotech startup Sequential Skin has taken a solid stride into B2B microbiome testing with the debut of its end-to-end in vivo service for consumer care companies.
Active lip care brand Esho is continuing its rise in beauty with a flurry of new launches and retail partnerships on the horizon as its founder aims to bring lips to the forefront of personalised routines.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
UK indie brand Faace is on a mission to address real consumer need states through simple, targeted products, and the company is eyeing continued expansion this year, its founder says.
International beauty major Coty has started the first production run of fragrances made using carbon-captured ethanol and plans to roll out perfumes using the technology globally in the coming months.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
Big Brand Talks - In conversation with today's beauty leaders
Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
Sustainable indie deo brand Wild Cosmetics has secured a flurry of major retail listings in the UK – a move it says will help refills reach new consumers and widen sustainability awareness and engagement.
Sunday II Sunday is a Black-owned athleisure haircare brand which has capitalized on the needs of a consumer with a specific lifestyle to find a whitespace. Christina Williams, associate brand manager spoke with CosmeticsDesign about what their model...
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
UK-based skin wellness startup Forest Spa Finland has developed a supplement and face serum from a blend of Nordic-sourced adaptogens, both designed to improve overall skin immunity and health from the inside and out, its founder says.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
UK sustainable e-commerce specialist Counter Culture Store is on a mission to make ethical beauty products more discoverable and convenient to buy online – aspects that appeal to a broad set of consumers, its founder says.
A raft of patents were filed in 2021 from industry heavyweights, including L’Oréal, Unilever, Colgate-Palmolive and Estée Lauder. Here, CosmeticsDesign-Europe rounds up our coverage of the year’s patent-worthy innovations.
UK startup above&beyond has launched a plastic-free, refillable and reusable lip balm designed to last a lifetime – a product its founders say will shakeup the fast beauty world and its plastic problem.
UK indie brand Beauty Kitchen is upscaling its circular retail programme ‘Re’ that it says should drive meaningful and non-competitive change in the coming years, and its founder has high hopes of onboarding a plethora of big and small brands.
Global beauty major Avon will continue to invest in scientific proof and clinical trial data and work hard to react to fast-evolving consumer trends as it edges forward with NPD in 2022, says an exec.
UK indie brand The Gruff Stuff wants to expand further internationally with its small range of no-nonsense skin care products it says offer welcome simplicity amidst an overly complicated category.
Health and beauty retailer A.S. Watson says it has taken another step forward in sustainability by co-creating a skin care brand with Procter & Gamble that aligns with its Sustainable Choices product range.
Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
Myanmar-born beauty brand Gabar is targeting Gen Z consumers by appealing to them with sensorial products that promote its brand of ‘mindful resistance’.
A seaweed supplement and functional food startup has launched the "world’s first" seaweed-based all-natural supplement to help women manage the symptoms of menopause.
Kao Corporation is preparing to send a waterless shampoo sheet to the International Space Station in 2022, a move that is being predicted will give waterless beauty the exposure it needs to shift long-held water habits.
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
Natura &Co’s The Body Shop will heavily invest in regenerative business innovation over the next decade, including advanced use of biotech and carbon capture, its head of innovation and sustainability R&D says.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![Cetaphil says future product development will focus on facial skin care and wherever it can “make the most difference”. [Cetaphil]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/cetaphil-s-future-new-product-development-to-focus-on-facial-care/15473284-1-eng-GB/Cetaphil-s-future-new-product-development-to-focus-on-facial-care.png)
![L'Oréal's UVMune 400 filtration technology protects all skin types and phototypes against ultra-long UVA rays known to penetrate the epidermis [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/l-oreal-la-roche-posay-anthelios-uvmune-400-launches-protecting-against-ultra-long-uva-rays/15445396-1-eng-GB/L-Oreal-La-Roche-Posay-Anthelios-UVMune-400-launches-protecting-against-ultra-long-UVA-rays.jpg)
![Kadalys works with banana farmers in Martinique to source fruit waste that it makes into a range of bioactive ingredients for beauty [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/upcycled-banana-beauty-brand-kadalys-expanding-into-supply-research-to-tackle-climate-crisis/15365676-1-eng-GB/Upcycled-banana-beauty-brand-Kadalys-expanding-into-supply-research-to-tackle-climate-crisis.jpg)
![Hair care continues to boom and consumers have newfound interest in better understanding their hair type and needs on a personalised level [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/27/unilever-living-proof-and-revieve-launch-ai-hair-care-advisor-tool-to-boost-hair-science/15364077-1-eng-GB/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science.jpg)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting/15346419-1-eng-GB/Circular-Beauty-Webinar-with-Bhuman-Emma-Lewisham-rePurpose-Global-and-PA-Consulting.jpg)
![Shiseido is aiming to accelerate the growth of its skin care business in the western markets. [Shiseido]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-west/15315451-1-eng-GB/Shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-West.jpg)
![The Bulldog hair styling range features a pomade, cream and spray all featuring hero natural and sustainably-sourced ingredients [Image: Bulldog Skincare]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/14/bulldog-skincare-launches-hair-styling-range-with-hero-natural-ingredients/15333261-1-eng-GB/Bulldog-Skincare-launches-hair-styling-range-with-hero-natural-ingredients.jpg)
![Ignae believes it has huge potential in Asia’s high-end niche beauty segment. [Ignae]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ignae-eyeing-region-s-booming-luxury-niche-beauty-market/15263620-1-eng-GB/Ignae-eyeing-region-s-booming-luxury-niche-beauty-market.jpg)
![The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations/15325849-1-eng-GB/L-Oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations.jpg)
![This year, BYBI launched a carbon negative facial oil and plans to achieve carbon negativity across its entire business by 2025 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/bybi-carbon-negative-glowcurrant-booster-part-of-2025-brand-goals-say-founders/15310345-1-eng-GB/BYBI-carbon-negative-glowcurrant-booster-part-of-2025-brand-goals-say-founders.jpg)
![Shiseido is developing a digital beauty platform to cater to the online lifestyle habits. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles/15292936-1-eng-GB/Shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles.jpg)
![LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-nft-what-is-the-endgame-for-non-fungible-beauty-in-the-metaverse/13333129-1-eng-GB/Beauty-NFT-What-is-the-endgame-for-non-fungible-beauty-in-the-metaverse.jpg)
![The UK 'social' skin care app enables consumers to track and share routines with other individuals, creating a “more social, transparent and inclusive” forum [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/25/l-oreal-uk-ireland-takes-on-clear-social-skin-care-app-into-accelerator-programme-at-the-good-business-festival/15275953-1-eng-GB/L-Oreal-UK-Ireland-takes-on-Clear-social-skin-care-app-into-accelerator-programme-at-The-Good-Business-Festival.jpg)
![morepacific has announced the launch of a new personalised skin care brand for sensitive skin. [Amorepacific / Custom.Me]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-launches-new-personalised-sensitive-skin-care-brand-custom.me/13288984-1-eng-GB/Amorepacific-launches-new-personalised-sensitive-skin-care-brand-Custom.Me.jpg)
![Successful applicants would have the chance to kickstart innovation projects with a number of leading Unilever brands, including Dove, Rexona and Love, Beauty & Planet [Image: Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-positive-beauty-growth-collaboration-platform-seeking-sustainable-startup-partners/13310242-1-eng-GB/Unilever-Positive-Beauty-Growth-collaboration-platform-seeking-sustainable-startup-partners.jpg)
![Beiersdorf has global expansion plans for Nivea via active ingredient and sustainable packaging innovation [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/08/beiersdorf-reinventing-nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-ceo/13303636-1-eng-GB/Beiersdorf-reinventing-Nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-CEO.jpg)
![Beauty and personal care companies can now work with Sequential Skin for end-to-end in vivo product testing to investigate the impact on skin, hair, oral and vaginal microbiomes [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/microbiome-testing-startup-sequential-skin-opens-up-b2b-in-vivo-service-sequential-bio/13292347-1-eng-GB/Microbiome-testing-startup-Sequential-Skin-opens-up-B2B-in-vivo-service-Sequential-Bio.jpg)
![Esho currently offers four 'hero' lip care products targeting hydration, lip volume, treatment and maintenance [Image: ESHO]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/25/dr-esho-lip-care-range-launching-on-lookfantastic-and-asos-with-global-expansion-and-npd-planned-for-2022/13274272-1-eng-GB/Dr-Esho-lip-care-range-launching-on-Lookfantastic-and-ASOS-with-global-expansion-and-NPD-planned-for-2022.png)
![Own-brand beauty launches from Next and Boohoo are a 'step in the right direction' for the retailers, tapping into plenty of growth promise [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/next-woah-skin-care-and-boohoo-beauty-launches-wise-in-rising-online-beauty-boom-says-globaldata/13261204-1-eng-GB/Next-Woah-skin-care-and-Boohoo-Beauty-launches-wise-in-rising-online-beauty-boom-says-GlobalData.jpg)
![Faace offers face care products for a range of specific need states, including menstruation, menopause and tiredness [Image: Faace]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/07/uk-beauty-brand-faace-launches-on-lookfantastic-planet-organic-and-eyes-expansion/13221887-1-eng-GB/UK-beauty-brand-Faace-launches-on-Lookfantastic-Planet-Organic-and-eyes-expansion.jpg)
![Production has started at Coty's manufacturing facility in Spain with perfume rollouts across its portfolio due in the coming months [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/01/coty-carbon-captured-fragrance-production-starts-in-spain-perfume-rollouts-due-in-coming-months/13204106-1-eng-GB/Coty-carbon-captured-fragrance-production-starts-in-Spain-perfume-rollouts-due-in-coming-months.jpg)
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign.jpg)
![Rituals this week achieved B Corp Certification following a three-year transformation period - an important step in its wider sustainability vision [Image: Rituals]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/12/rituals-ceo-talks-b-corp-certification-and-sustainable-beauty-vision-for-the-future/13147643-7-eng-GB/Rituals-CEO-talks-B-Corp-certification-and-sustainable-beauty-vision-for-the-future.jpg)
![Wild recently secured listings in Sainsbury's, Boots, Selfridges and Waitrose - important retail expansions that will help reach 'new audiences', its founder says [Image: Wild Cosmetics]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/07/natural-sustainable-deodorant-brand-wild-wants-refills-to-be-mass-market/13136925-1-eng-GB/Natural-sustainable-deodorant-brand-Wild-wants-refills-to-be-mass-market.jpg)
![Forest Spa Finland's 'skin immunity' supplements are made from a blend of Chaga mushroom, Rhodiola Rosea root, Bilberries, Pine Bark extract and Piperine [image: Forest Spa Finland]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/04/skin-wellness-startup-forest-spa-finland-using-adaptogens-in-supplements-and-serum-to-target-skin-health/13126926-1-eng-GB/Skin-wellness-startup-Forest-Spa-Finland-using-adaptogens-in-supplements-and-serum-to-target-skin-health.jpg)
![Counter Culture Store currently stocks 70+ UK made ethical and sustainable indie brands - many female founded - and hopes to widen its offering further in 2022 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/sustainable-and-ethical-beauty-e-commerce-startup-counter-culture-store-talks-uk-growth-strategy/13124893-1-eng-GB/Sustainable-and-ethical-beauty-e-commerce-startup-Counter-Culture-Store-talks-UK-growth-strategy.jpg)
![P&G, Beiersdorf, L'Oréal, Estée Lauder, Unilever and Colgate-Palmolive all filed important beauty patents in 2021 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/24/beauty-patents-2021-from-l-oreal-unilever-estee-lauder-and-more-show-tech-actives-and-naturals-focus/13120260-1-eng-GB/Beauty-patents-2021-from-L-Oreal-Unilever-Estee-Lauder-and-more-show-tech-actives-and-naturals-focus.jpg)
![above&beyond has launched with a small range of refillable 'lifetime' lip balms and will soon launch a refill deodorant, toothpaste tablet and hair and body range [Image: above&beyond]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/22/refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-npd/13115640-1-eng-GB/Refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-NPD.jpg)
![Beauty Kitchen's Re programme is already working with Unilever, Asda and Co-op and due to launch with Elemis next year at John Lewis department stores [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/17/beauty-kitchen-re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder/13105046-1-eng-GB/Beauty-Kitchen-Re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder.jpg)
![Avon will continue to pivot R&D efforts on science and consumer needs - an important blend to plug today's beauty opportunities [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/avon-to-prioritise-science-and-consumer-research-for-2022-beauty-npd/13098482-1-eng-GB/Avon-to-prioritise-science-and-consumer-research-for-2022-beauty-NPD.jpg)
![The Gruff Stuff's line of spray-on face moisturiser, spray-on body lotion and cream eye serum have been designed to intensely hydrate [Image: The Gruff Stuff]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/16/uk-indie-beauty-brand-the-gruff-stuff-eyes-international-expansion-with-fuss-free-skin-care/13101900-1-eng-GB/UK-indie-beauty-brand-The-Gruff-Stuff-eyes-international-expansion-with-fuss-free-skin-care.jpg)
![A.S. Watson co-created a skin care brand with Procter & Gamble that aligns with its Sustainable Choices product range.[A.S. Watson / P&G]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a.s.-watson-sees-p-g-collaboration-as-opportunity-to-expand-sustainable-beauty-offerings/13091000-1-eng-GB/A.S.-Watson-sees-P-G-collaboration-as-opportunity-to-expand-sustainable-beauty-offerings.jpg)
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Gabar is targeting Gen Z consumers by appealing to them with sensorial products. [Gabar]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/myanmar-born-beauty-brand-gabar-is-targeting-gen-z-consumers-with-mindful-beauty-products/13034776-1-eng-GB/Myanmar-born-beauty-brand-Gabar-is-targeting-Gen-Z-consumers-with-mindful-beauty-products.jpg)
![Kao is preparing to send a waterless shampoo sheet to the International Space Station in 2022. [Kao Corp]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-s-space-shampoo-will-start-much-needed-water-smart-conversations/13046883-1-eng-GB/Kao-s-space-shampoo-will-start-much-needed-water-smart-conversations.jpg)
![Wo Skincare offers a small range of daily facial care mono-dose creams and serums designed to be used as a two-step routine [Image: Wo Skincare]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/indie-beauty-brand-wo-skincare-talks-sustainability-personalisation-and-expansion-plans/13044588-1-eng-GB/Indie-beauty-brand-Wo-Skincare-talks-sustainability-personalisation-and-expansion-plans.jpg)
![The Body Shop is investing in biotechnology to develop circular beauty ingredients, as well as looking at new ways of using waste and improving regenerative agriculture [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/natura-co-the-body-shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty/13020917-1-eng-GB/Natura-Co-The-Body-Shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty.jpg)
![Forest Essentials hopes launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal [Forest Essentials]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/forest-essential-sets-its-sights-on-us-sea-and-middle-east-after-uk-launch/12987307-1-eng-GB/Forest-Essential-sets-its-sights-on-US-SEA-and-Middle-East-after-UK-launch.jpg)
![Chinese study highlights mental health challenges in atopic dermatitis, emphasising holistic patient care. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/chinese-research-linking-atopic-dermatitis-to-mental-health-underscores-need-for-holistic-care/17040623-1-eng-GB/Chinese-research-linking-atopic-dermatitis-to-mental-health-underscores-need-for-holistic-care.jpg)
