Brand story: Updates from Aveda, Coty, Yatsen and more top beauty brands

Aveda anticipates ‘unlimited potential and growth’ in Vietnam​

Aveda believes that the interest in prestige beauty, green chemistry, and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market.

The Estée Lauder-owned brand recently launched in Vietnam across multiple channels, including brick-and-mortar retail, e-commerce, and the professional salon channel.

Its official launch was marked by an event held on August 15 which highlighted Aveda's capabilities in the professional salon setting.

Coty CEO optimistic of further growth for Burberry Beauty in China​

American beauty multinational Coty is targeting further growth for Burberry Beauty in China after recent successes in makeup and fragrance, alongside the impending launch of its first refillable perfume bottle.

During the company’s fourth-quarter earnings conference, CEO Sue Y. Nabi highlighted that Burberry Hero has climbed the ranks to become the number three male fragrance in China.

According to the firm it is behind blockbuster fragrances Bleu de Chanel and Dior Sauvage.

Chinese beauty consumers behaviour becoming more ‘rational’ – Yatsen​

The Chinese consumer is reining in previously impulsive buying habits and prioritising efficacy and functionality, says a top executive from Yatsen Holdings.

Vice President and head of strategic investments and capital markets, Irene Lyu noted that the shopping habits of Chinese consumers has altered.

“Consumer behaviour has shifted a little bit from previous impulsive buying habits toward more rational behaviour, which also kind of demonstrates that very strong efficacy and functional value actually probably attract more consumer attention and buying.”

Pola Orbis’ water-conserving skin care approved for use in space​

Japanese cosmetics company Pola Orbis says it has developed two semi-solid products that are not only designed for use in space but also have the potential to be adopted by populations facing water scarcity.

Three years after Pola Orbis and All Nippon Airways (ANA) Holdings announced a partnership to develop cosmetic products under the CosmoSkin project jointly, Pola Chemical Industries Inc. has completed two formulations that have been approved by the Japan Aerospace Exploration Agency (JAXA).

Pola Chemical Industries is responsible for the R&D and production of Pola Orbis Group’s personal care and cosmetic products.

L’Oréal bets on Redken to satisfy Indian consumers’ need for individualisation and experimentation​

L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.

The French beauty conglomerate launched the American salon brand in India this August after observing a major demand for new hair care brands in India.

This is being driven by the growth of young affluent consumers that value individuality and had a strong desire to experiment.