Global beauty business Avon is betting on bricks-and-mortar retail as it reveals plans to open new ‘mini beauty boutiques" in the UK to support its traditional sales model.
Japanese retail firm istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
L’Occitane Group believes the long-term success of its online and omnichannel initiatives still rely on the presence of brick-and-mortar stores, despite sales being hit during the COVID-19 pandemic.
Influencer-driven Iconic Beauty is on a global expansion mission both online and offline and plans to use social media traction and brand personality to push forward, particularly in the Middle East, its marketing director says.
![istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores. [@cosme]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/04/fun-factor-prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle/16744634-1-eng-GB/Fun-factor-Prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle.jpg)
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
