Claims Substantiation

How can you avoid ‘greenwashing’ accusations?

19-Dec-2023 By Kirsty Doolan

As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.

MyMicrobiome founder: Microbiome beauty needs more ‘meaningful’ data

24-May-2022 By Kacey Culliney

The beauty industry must back microbiome claims with validated data if the category is to evolve in a positive way, says the founder of MyMicrobiome.

Demands rising for clinical data on the skin microbiome: Experts

22-Mar-2022 By Kacey Culliney

Consumer interest in skin-friendly beauty products continues its rise, prompting an acceleration in microbiome claims validation and product testing both in vitro and in vivo, say testing experts.

Green Claims Code: Environmental beauty messaging must be ‘data-led’

04-Feb-2022 By Kacey Culliney

Green beauty’s insatiable rise is now subject to additional scrutiny in the UK under the Green Claims Code, and industry ought to carefully consider the guidance, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).

SCS FORMULATE 2021

Back to basics? Clinical claims substantiation rising for ‘mainstream’ beauty benefits like moisturising

30-Nov-2021 By Kacey Culliney

Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.

Cosmetic claims in a digital age: The regulations brands must navigate

02-Aug-2021 By Tjaša Grum, CE.way Regulatory Consultants

Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.