Colgate-Palmolive

Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

Colgate-Palmolive VP: Oral disease is a ‘global health crisis’ that needs attention

By Kacey Culliney

Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...

Is Colgate’s new optic-sensor toothbrush a beauty device?

Editor's Spotlight

Is Colgate’s new optic-sensor toothbrush a beauty device?

By Deanna Utroske

The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las Vegas, Nevada. And the biofilm-busting device has already won the show’s Best of Innovation for Health and Beauty award.

Colgate-Palmolive wins in-cosmetics NA Formulation Lab Challenge 2017

Colgate-Palmolive wins in-cosmetics NA Formulation Lab Challenge 2017

By Simon Pitman

Four of the biggest beauty players in the market took up on this year's in-cosmetics North America Formulation Challenge. The four teams were Estée Lauder, Unilever, Shiseido and Colgate-Palmolive, The four teams fought a keen battle during the 90-minutes...

Advertising board pulls up Colgate over claims about rival

Advertising board pulls up Colgate over claims about rival

By Andrew McDougall

The National Advertising Division of the Council has recommended that Colgate-Palmolive discontinue advertising claims for its Sensitive Pro-Relief Toothpaste which state that it works faster than Sensodyne, made by market rival GlaxoSmithKline.