Consumers

6 things beauty consumers will expect in 2024

22-Nov-2023 By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

New report suggests the majority of UK consumers find Black Friday deals “misleading”

03-Nov-2023 By Kirsty Doolan

Forecasters expect volume sales to drop in the UK at this year’s Black Friday event and in the run-up to Christmas. How can brands address this?

‘The era of intentional beauty’: Beautystreams highlights top trends of 2023

21-Mar-2023 By Kacey Culliney

Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.

The industry-consumer gap: Why beauty needs to slow down, let scientists lead and join forces

01-Mar-2023 By Kacey Culliney

The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.

Reliable and verified: Cosmetics Europe launches COSMILE Europe cosmetic ingredient database

21-Feb-2023 By Kacey Culliney

Trade association Cosmetics Europe has launched a cosmetic ingredient database tool in 14 different languages to provide reliable and verified information for consumers across Europe.

Shower times and recycling: Weleda eyes ‘challenging’ Scope 3 emissions

13-Jan-2023 By Kacey Culliney

Swiss natural and organic major Weleda has certified all its products climate neutral and is now focused on improving indirect Scope 3 carbon emissions associated with its portfolio.

P&G finance chief: ‘Immediate wow’ and ‘habit formation’ key to evolving superiority offerings

15-Dec-2022 By Kacey Culliney

Products that instantly impress and brand communication that helps shape beauty and personal care usage will be key to driving superiority growth for Procter & Gamble, says its chief financial officer (CFO).

IFSCC CONGRESS 2022 LONDON, UK

Fragrance power: Can gender or culture create nuances on scent perception?

20-Oct-2022 By Kacey Culliney

Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...

WATCH ON DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR

'Collaboration’ and ‘openness’ will be key to future-proofing industry, says Beauty Kitchen founder

29-Apr-2021 By Kacey Culliney

Working in a collaborative and open way will be pivotal in industry’s push to mainstream circular beauty and future-proof business for years to come, says the founder of UK indie brand Beauty Kitchen.

Cost hurdles remain for organic cosmetics in Middle East despite ‘high level’ of awareness: Study

05-Jan-2021 By Kacey Culliney

Female consumers in Saudi Arabia are highly aware of organic cosmetics and the environmental implications of these products, but price remains a factor impeding use among many, a study finds.

'Intense, personal and emotional': How beauty communities saved Indies during COVID-19

10-Jul-2020 By Kacey Culliney

Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.

Special Edition: Emotions and Wellbeing

Consumer psychologist: Emotions will always grab attention in a world of ‘cognitive misers’

12-May-2020 By Kacey Culliney

Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.

‘Pampering’ the most-anticipated consumer activity after COVID-19 quarantine, finds Kantar

16-Apr-2020 By Kacey Culliney

Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.

Ethics and sustainability ‘top beauty concern’ for most UK consumers

24-Oct-2019 By Kacey Culliney

A majority of UK consumers believe personal care and beauty brands should put more effort into manufacturing products in an ethical and sustainable way, and this isn’t just a passing fad, says Leatherhead’s head of consumer and sensory insight.

Consumers see the beauty world through screens – marketers take note!

13-Mar-2015 By Andrew MCDOUGALL

The purchasing behaviour of hair and skin care products does not match many brands’ marketing strategies as the dynamics of beauty marketing have changed across the globe – so it is time to respond to this new digital world we live in…

Natural trumps organic in cosmetics marketing, says advertising exec

06-Dec-2010 By Katie Bird

The word natural has a powerful positive meaning for consumers, more so than organic, when it comes to cosmetics and personal care products, according to Suzanne Shelton, of the Shelton Group.