With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.
E-commerce company Shopee adopts a multi-pronged strategy to enhance brand protection and tackle proliferation of counterfeit products on the online marketplace in partnership with FMCG majors P&G and Beiersdorf.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
Foreo has won a two-year intellectual property battle in China – a massive breakthrough that gives strong signals to fraudulent skin care companies, its UK and Ireland general manager says.
Online retail can be a major opportunity for peddlers of counterfeit goods, and new research underlines how fake big brand fragrances are widely available to US online consumers.
The trademark infringement case is finally over, with 'Get Your MAC On LLC' being ordered by an Arizona federal judge to pay Estée Lauder over $1.8 million for the distribution of counterfeit products.
Since the 2008 advent of compulsory ingredients registration in China the initiative has made doing business more complex and also opened up the door to counterfeiters, according to Campo Research.
Internet Brand protection company, Partners 4 Management (P4M), has
announced that it will now be operating out of London in a bid to
expand into international waters.
Following the significant rise in counterfeit cosmetics hitting the
beauty industry security firm ArjoWiggins Security, has introduced
new brand protection devices that are designed to combat the
threat.
As all the big cosmetic and toiletry brands continue their battle
to stamp out the damaging effects of counterfeit products, a Swiss
company bas developed a new camera phone technology that can help
distinguish fakes from the real...
![Consumers and retailers are demanding greater transparency and ways to prove product authenticity, green claims and wider supply chain stories [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/30/eu-digital-product-passports-good-for-green-beauty-future-says-map-emulsion-and-sorga-founder/15985130-1-eng-GB/EU-digital-product-passports-good-for-green-beauty-future-says-Map-Emulsion-and-SORGA-founder.jpg)
