Important takeaways from the report include the rising popularity of fruit-inspired scents, the growing need for more versatility in fragrance application formats, and a surprising desire for seasonal and location-based fragrance options.
Trends in ingredient innovation wax and wane with consumer demand. Still, this year’s convention saw upcycling, vegan collagen, and neuroactive ingredients and active fragrances as some of the most compelling shifts in cosmetics and personal care product...
The ongoing global COVID-19 pandemic has heightened appreciation for fragrances and consumers are now seeking out scents that reinforce positive wellbeing and a sense of good hygiene, finds research from Firmenich.
