Gen Z

ESW study stresses how Millennial and Gen Z’s curiosity is determined by value

14-Sep-2023 By Cassandra Stern and Simon Pitman

A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.

Comfort vs celebration: Psychological differences between millennials and Gen Zs driving difference in makeup trends

25-Jul-2023 By Amanda Lim

The psychological differences between millennials and Gen Zs as a result of the last few turbulent years are playing a significant role in driving divergent makeup trends in Asia Pacific.

‘We’re on a quest’: Wella aims to reach younger consumers in Asia with new and relevant hair care products

22-May-2023 By Amanda Lim

Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.

Part II: CEO/Founders confront recession’s impact, social media role, and a purpose-driven mindset on brand awareness

17-May-2023 By Cassandra Stern

In the second part of this series, CosmeticsDesign explores how brand leaders Olowe, Chan, and Lee have navigated the financial stresses of a post-COVID world, embraced the advent of TikTok and social media marketing, and shared their understanding of...

Part I: CEO/Founders speak on importance of brand identity, social issues, and building a community to connect with Gen Z

16-May-2023 By Cassandra Stern

In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.

‘Unrestricted experimentation’: What investments in temporary tattoo printers tell us about how beauty is changing

11-Apr-2023 By Amanda Lim

Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

Exclusive in-depth insights

How to win over… the multidimensional Generation Z beauty consumers

26-Jul-2022 By Amanda Lim

Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...

Snap Inc: ‘Beauty seekers’ use our app as a virtual mirror 30+ times per day

01-Dec-2021 By Kacey Culliney

Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.

Lottie London founder: We react to beauty trends ‘blowing up’ on socials

08-Nov-2021 By Kacey Culliney

UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.

Beauty on Bilibili: Why this untapped channel is becoming an important platform for brand marketing in China

27-Oct-2021 By Amanda Lim

Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.

Young beauty: Sephora clearly on a mission to capture British millennials and Gen Z, says expert

28-Jul-2021 By Kacey Culliney

Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.

Gen Z ready? Targeting the ‘woke’ generation requires physical-digital blur

05-Mar-2020 By Kacey Culliney

Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.

Probiota 2020

Beauty and probiotics: Anti-ageing, Gen Z and women key

02-Mar-2020 By Kacey Culliney

There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

18-Feb-2020 By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.