Hair Care

5 beauty brand concepts that tapped into ancient rituals

5 beauty brand concepts that tapped into ancient rituals

By Kirsty Doolan

In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.

Brand innovation update: August

Brand innovation update: August

By Kirsty Doolan

Check out the newest launches and initiatives that are breaking down industry boundaries this month…

August Launch Pad: Casual and chic

August Launch Pad: Casual and chic

By Cassandra Stern

From a launch inspired by the smash hit Barbie movie to hair, lip, and lash care and more, this month’s Launch Pad is packed with product launches to celebrate the sizzling summer months.

June Launch Pad: Hair care innovations

June Launch Pad: Hair care innovations

By Cassandra Stern

Summer is in full swing which means sweat and humidity can wreak havoc on even the best coiffed hair styles, regardless of type or length. This month, several brands have launched or are highlighting their latest and best options to keep the frizz at...

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.