Hair

Brand innovation update: August

Brand innovation update: August

By Kirsty Doolan

Check out the newest launches and initiatives that are breaking down industry boundaries this month…

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Cosmogen: latest innovation roundup

Cosmogen: latest innovation roundup

By Lucy Whitehouse

We take a look at some of the latest innovations coming from major packaging players within the beauty and personal care industry. Here, we take a look at Cosmogen.

L’Oréal launches new premium hair care brand

L’Oréal launches new premium hair care brand

By Lucy Whitehouse

L’Oréal Paris has announced the launch of a new hair care range, Botanicals Fresh Care, a new naturals-focused launch by which it looks to expand its presence in the premium hair care segment.

Oriental herb extract shown to be good candidate to treat hair loss

Oriental herb extract shown to be good candidate to treat hair loss

By Andrew MCDOUGALL

Scientists have found that myristoleic acid, an active compound in Malva verticillata seeds, can activate Wnt reporter activity and increase cell proliferation in cultured human dermal papilla cells (DPC), making it a good candidate to treat hair loss.

Scientists identify dormant stage as crucial to healthy hair growth

Scientists identify dormant stage as crucial to healthy hair growth

By Andrew MCDOUGALL

A new study shows that the dormant phase for hair can actually be important for maintaining the cells' rejuvenating activity over time, as inhibiting a specific stem cell gene can speed up hair growth cycle, but also wear out and damage the hair...

Philip Kingsley trichologist debunks common hair care myths

Philip Kingsley trichologist debunks common hair care myths

By Andrew MCDOUGALL

Many hair care myths are shared and passed on among people, and if this is done enough it can have the tendency to stick and then becomes perceived as fact. Consultant trichologist Zoë Passam debunks a few of the most common ones…

Shimmering metallic shades, the new trend in hair color

Shimmering metallic shades, the new trend in hair color

By Deanna Utroske

Hair dyed gray and stylish naturally gray hair looks have gained mainstream popularity in recent years. One cosmetic chemist specializing in hair color sees radiant metallic tones as the next trend in this niche.