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in-cosmetics Global returns to Paris for its 30th edition
The 30th edition of in-cosmetics Global will house a range of interactive areas, unrivalled networking opportunities and a preview of the latest innovative ingredients and technologies launching to market. Attending R&D professionals will have a unique opportunity to meet with the globe’s leading ingredients suppliers and the chance to take part in the show’s renowned education programme.
R&D professionals will be presented with a unique opportunity to source the most innovative ingredients, to learn from industry experts about the most important trends influencing the beauty industry and network with their peers.
The beauty industry continues to grow and has proved itself to be a thriving and popular sector on a global scale. Despite economic instability, the industry was estimated to have achieved sales of €200bn in 2017 and experts have forecasted a revenue increase of 7.14% in the next five years. According to Mintel, four key trends will be responsible for driving this growth: personalisation, the rise of digital, naturals and the use of marketing campaigns that focus on encapsulating a brand’s personality. It is imperative that companies are able to attract consumers by successfully tapping into the latest trends. Developing both innovative and exciting products is the way they can make their mark in what is an increasingly competitive sphere. in-cosmetics Global is the perfect platform to provide inspiration for those products, making it a must-attend event for all those in the beauty industry.
The show will see the launch of the Indie Trail. Indie brands continue to dominate the market and have become increasingly influential in the beauty industry. The market saw a 659% increase in review volume in 2017[1], illustrating their popularity and importance. In response to feedback from indies that it can be difficult to source suppliers who can provide smaller ingredient quantities, in-cosmetics will introduce the Indie Trail Guide.
The guide will be distributed to indie brand visitors and is designed to help them navigate the event and meet relevant suppliers by detailing the exhibitors that are able to provide ingredient quantities to suit a production of up to 100kg. The guide will optimise their experience at in-cosmetics by saving them time and making sure they are able to forge important connections with relevant exhibitors.
Following the great success of the R&D tours at last year’s show, they will be making a return to Paris in 2019. Specifically designed for R&D professionals and led by leading technical consultant and cosmetic chemist, Rouah Al-Wakeel, participants will be guided around major show features such as the Innovation Zone and Sensory Bar. Three topics will be covered in the tours – Protection, sponsored by IMCD; Healthy Ageing, sponsored by Mibelle Biochemistry Group; and Preservation, sponsored by Symrise. Each tour will ensure R&D professionals are introduced to select exhibitor stands relevant to the tour topic.
The ever-popular Innovation Zone, sponsored by Ashland, will be back for another instalment at the 2019 show and promises to feature some of the most exciting and innovative formulations launched within the past six months. This interactive area allows visitors to get an exclusive insight into the latest product developments recently brought to market, providing a unique opportunity for businesses to stand out in the highly competitive cosmetics sector. Key exhibitors will offer attendees the chance to try out their products in order to gain an insight into how they were made and understand the effectiveness of their innovation as part of the Formulation Displays. The beauty and personal care team from Mintel will also host live demonstrations in this area, where visitors will be able to interact and test innovative finished products.
Returning elements will include the Sustainability Corner, sponsored by Cargill, with more than 20 pods featuring sustainable ingredients or supply chain projects that have impacted the environment in a positive manner. The interactive space will focus on the beauty and personal care industry’s progress and creativity in environmental and social sustainability. The Make-Up Bar will also be back, enabling visitors to put brand new formulations to the test, as well as being given the opportunity to see and experience the latest eye, skin, nail and lip make-up formulations.
The popular Formulation Lab will, again, run a number of free-to-attend interactive sessions, sponsored by Brenntag, providing R&D professionals with a unique opportunity to learn the secrets to designing winning formulations.
The sessions will take place in a purpose-built laboratory, created to offer those in the R&D category a rare and hands-on experience to learn invaluable and practical insights into formulation training from the industry’s leading experts. Some of the key suppliers confirmed to take the stage at the Formulation Lab over the three days include Evonik, BASF, DSM and Sensient.
Within the Formulation Lab, the Formulation Challenge, sponsored by Lonza, will take centre stage on 4 April. Six teams of highly skilled R&D and marketing professionals will be given a box of mystery personal care ingredients and tested with creating an innovative formulation in 90 minutes. The finished products will be judged by a panel of expert judges who will score the formulations based on their technical merit and marketing story.
The show’s highly acclaimed education programme will be an unmissable part of the event for all visitors as it provides a valuable opportunity for all cosmetics and personal care professionals to get an exclusive insight into the upcoming trends as well as the latest developments and technologies. Industry experts will share their insights on a wide range of subjects such as regulatory changes and new product development in order to give businesses a competitive edge and insight into future opportunities.
From Technical Seminars and Marketing Trends presentations through to Workshops and Live Demonstrations, visiting R&D professionals and cosmetic chemists will have the opportunity to discover innovations in the beauty industry, as well as debate the latest changes in the sector at the free-to-attend educational programme.
Exhibition Manager, Roziani Zulkifli said: “We are excited to take the Global show back to the home of cosmetics in Paris. It has been another fast-paced year in the cosmetics industry and we have gathered together the biggest and most innovative exhibitors to join us at Porte de Versailles with their most exciting launches.
“Our renowned educational programme will be back with a line-up of the most knowledgeable and inspiring speakers from the industry, aiming to aid the next wave of products to hit the market in the months following the show.”
in-cosmetics Global takes place at the Porte de Versailles in Paris from 2-4 April 2019. For more information and to receive the latest updates, please visit www.in-cosmetics.com/register
