K-beauty brand freemay has officially entered the Japanese market following domestic success and on the back of increasing popularity of its mineral ions-infused masks.
Japanese retail firm istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores.
New data by Bytedance-owned Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan.
South Korean travel retailer Lotte Duty Free has invested in a government-backed project that supports local brands in entering and gaining presence in the Japanese market.
In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.
Japanese cosmetics giant Kao Corporation has dedicated resources to strengthen the presence of selected brands worldwide, with premium brand SENSAI leading the way through an upcoming flagship store in Shanghai.
Japanese cosmetics giant Kao has relaunched its patented belly button cleansing product that claims to address the needs of those with navel shapes that are susceptible to dirt accumulation and odour.
Findings from a recent Japan study showed that an edible microalgae species called Nostoc verrucosum (N. verrucosum) has high antioxidant activity, although its effect on melanin synthesis is dependent on the cultivation of its extract.
Researchers from Kao Corporation have identified a close relationship between autophagy activity and keratinisation disorders in the skin, which play a crucial role in moisturising and barrier functions.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
Japanese beauty giant Kao is looking to develop new products based on distinct orchid scents, after discovering hundreds of options that are yet to be harnessed for commercial applications.
Japanese beauty major Shiseido will start to prioritise strategic investments in three key areas – brands, innovation and people – to drive revenue growth, according to its CEO.
Decorté Cosmetics is set to extend its bestselling Liposome skin care range with a new eye serum to reinforce its presence in the high-end beauty market.
The cosmetics industry is seeing a rising appetite for traditional oils that have been used for centuries by Africa’s indigenous people as the demand for new, powerful, and efficacious natural ingredients booms.
Skin care brand Meeth is furthering its global ambitions by making entry into Spain, where it believes it can excite beauty consumers with its novel Japanese products.
Japanese cosmetics company Kosé Corporation intends to strengthen its line-up of make-up in the high-prestige beauty segment to capitalise on the post-pandemic make-up recovery.
Japanese cosmetics giant Shiseido is set to debut three new innovations in the second half of this year as a response to the recent changes in consumer behaviours.
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
A trio of Japanese cosmetics companies – Shiseido, Kao and Lion – have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks on the country.
Skin care and lifestyle brand Athletia is set to make its international debut this October in the UK, where it hopes to orchestrate future European expansion plans within the next three years.
Japanese beauty giant Shiseido has launched a new range of skin care products under the AQUALABEL brand that was developed in response to skin care needs and concerns that have been influenced by the COVID-19 pandemic.
Japanese cosmetics company Pola Orbis Holdings has rebounded on the back of high-end flagship POLA, which posted remarkable operating profit growth of 129.2% in the first half of FY2021.
Japanese personal care major Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit which has been severely affected by the COVID-19 pandemic.
Japanese cosmetics major Shiseido Company saw its financial performance continue to dip in the fourth quarter, resulting in a 18.6% decrease in net sales and an 86.9% loss in operating profits for the full year of 2020.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
Kao Corporation aiming to develop lactic acid-based hand care products with long-lasting antimicrobial properties based on latest research into the hand barrier.
Japanese firm Pola Chemicals Industries has developed M-Polymer, a new emulsifier that it claims will make it easier for consumers to enjoy do-it-yourself (DIY) cosmetic products.
Japanese cosmetics company Shiseido has announced new strategies to tackle impacts of the novel coronavirus (COVID-19) outbreak if the economy does not recover by early 2021.
Kao Corporation’s cosmetics business has achieved its strategic targets a year ahead of schedule thanks to the double-digit growth of its 11 global strategy brands, known as the G11 portfolio.
The Shiseido Company saw net sales and operating profit increase by 5.7% and 5.1% respectively due to the strong momentum in Travel Retail, China and EMEA, its full-year 2019 figures reveal.
The research arm of LVMH is collaborating with the Centre for iPS Cell Research and Application of Kyoto University (CiRA) to study the mechanism of skin metabolism for Parfums Christian Dior.
Shiseido has rapidly expanded across the Americas and Europe this year with focused efforts on travel retail, R&D hubs and partnerships with major beauty players. Here though, we’re taking a look at how the Japanese cosmetics player has still managed...
Noted to be Japan’s largest exhibition specialised in cosmetics, Cosme Toyko organisers are making the final preparations for the 2016 event which will be focused around showcasing what the country has to offer in cosmetic innovation...
Establishing or indeed sustaining business in Japan's cosmetics market depends on the seamless interaction and integration with its culture, not something every international company has managed to get right...
According to the latest research from ApacMarket.com, Asia-Pacific is the second largest market for cosmetics after Europe, expected to reach $126.8 billion by 2020, registering a CAGR of 4.02%.
Estée Lauder Companies has met with huge success in Asia on the back of a targeted approach to product development that delivers tailored products specifically designed for Asian consumers.
This month we are focusing on the anti-ageing skin care market in Asia, where our expert, Florence Bernardin says global brands must take heed in approaching consumers that view getting older very differently from the West.
An increase in technology, safety concerns and value are top of the trend list when it comes to consumers in Asia Pacific according to new research from Mintel.
Colep and the One Asia Network have announced a Manufacturing and Technology Agreement, which will cover the whole of their respective organisations and thereby give supply coverage from Australia, Japan, China, Thailand, India, Poland, Germany, Spain,...
The leading event for the Japanese ingredients market, Cosme Tech 2013, is due to open its door next week and the Cosmetics Design editorial team will be there to report on all the highlights.
![istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores. [@cosme]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/04/fun-factor-prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle/16744634-1-eng-GB/Fun-factor-Prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![Japan’s decision to release treated radioactive water has led to reluctance among Chinese beauty consumers to buy Japanese beauty products. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/12/japan-s-fukushima-wastewater-release-sparks-chinese-hesitation-in-j-beauty/16714562-3-eng-GB/Japan-s-Fukushima-wastewater-release-sparks-Chinese-hesitation-in-J-beauty.jpg)
![Dior Addict Lip Maximiser awarded @cosme's grand prize for the first half of 2023. [Dior]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/makeup-makes-full-fledged-revival-in-japan-as-consumers-drop-mask-habit-cosme/16498736-1-eng-GB/Makeup-makes-full-fledged-revival-in-Japan-as-consumers-drop-mask-habit-cosme.jpg)
![Babywell Check is a skin barrier test for infants based Kao's RNA testing technology. [Kao]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-applies-rna-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit/16216333-1-eng-GB/Kao-applies-RNA-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit.png)
![Shiseido will start to prioritise strategic investments in three key areas. [Shiseido]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/21/shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-ceo/16170182-1-eng-GB/Shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-CEO.jpg)
![Decorté Cosmetics to extend Liposome range with a new eye serum. [Decorté]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/decorte-extends-flagship-liposome-range-with-new-eye-serum-to-strengthen-brand/16119320-1-eng-GB/Decorte-extends-flagship-Liposome-range-with-new-eye-serum-to-strengthen-brand.jpg)
![The cosmetics industry is seeing a rising appetite for traditional oils, says one supplier. [Getty Image]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/11/09/traditional-african-oils-natural-trend-driving-beauty-to-embrace-them/15912806-1-eng-GB/Traditional-African-oils-Natural-trend-driving-beauty-to-embrace-them.jpg)
![Meeth is furthering its global ambitions by making entry into Spain. [Meeth]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/japan-s-meeth-advances-global-expansion-plans-with-spain-debut/15864275-1-eng-GB/Japan-s-Meeth-advances-global-expansion-plans-with-Spain-debut.jpg)
![Kosé intends to strengthen its line-up of make-up in the high-prestige beauty segment to capitalise on the post-pandemic make-up recovery. [Kosé / Jill Stuart]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/09/06/kose-corp-aims-to-tap-into-make-up-recovery-with-high-prestige-brands/15714261-1-eng-GB/Kose-Corp-aims-to-tap-into-make-up-recovery-with-high-prestige-brands.jpg)
![L’Oréal to introduce Takami to Hainan in 2023. [Takami]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-touts-hainan-as-the-perfect-venue-to-introduce-j-beauty-brand-takami/15671346-1-eng-GB/L-Oreal-touts-Hainan-as-the-perfect-venue-to-introduce-J-beauty-brand-Takami.png)
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![Meeth says the core of its global expansion plans is to ‘fascinate people first’ instead of pushing them to buy products. [meeth]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/16/japan-s-meeth-international-adopts-fascinate-first-approach-to-international-expansion/15370659-4-eng-GB/Japan-s-Meeth-international-adopts-fascinate-first-approach-to-international-expansion.jpg)
![A trio of Japanese cosmetics companies have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-and-lion-show-solidarity-with-ukraine-amid-intensifying-conflict-with-russia/13325584-1-eng-GB/Shiseido-Kao-and-Lion-show-solidarity-with-Ukraine-amid-intensifying-conflict-with-Russia.jpg)
![Athletia is set to make its international debut this October in the UK. [Athletia]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/japan-s-athletia-landing-in-uk-this-october-to-start-european-expansion-push/12799282-1-eng-GB/Japan-s-Athletia-landing-in-UK-this-October-to-start-European-expansion-push.png)
![The new range was developed in response to skin care needs and concerns that have been influenced by the COVID-19 pandemic. [Shiseido / AQUALABEL]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/aqualabel-launches-range-focusing-on-skin-health-and-fermented-ingredients/12812397-1-eng-GB/AQUALABEL-launches-range-focusing-on-skin-health-and-fermented-ingredients.jpg)
![Pola Orbis Holdings has rebounded on the back of high-end flagship POLA. [Pola Orbis]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pola-pay-off-super-prestige-brand-s-129-growth-guides-pola-orbis-to-recovery/12706536-1-eng-GB/POLA-pay-off-Super-prestige-brand-s-129-growth-guides-Pola-Orbis-to-recovery.jpg)
![Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit [Curél / Kao Corp]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-ceo/12174208-1-eng-GB/Kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-CEO.jpg)
![Shiseido saw its financial performance continue to dip in the fourth quarter. [Shiseido]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-reports-net-sales-declines-in-q4-and-2020-against-tough-covid-19-conditions/12178099-1-eng-GB/Shiseido-reports-net-sales-declines-in-Q4-and-2020-against-tough-COVID-19-conditions.jpg)
![Shiseido has announced the decision to sell its low-cost personal care business for $1.5bn. [Shiseido/Senka]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care/12160915-2-eng-GB/Shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care.jpg)
![Kao aiming to develop lactic acid-based hand care products with long-lasting antimicrobial properties. [Kao Corp]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/kao-looking-into-development-of-lactic-acid-based-anti-bacterial-hand-care-based-on-latest-research/12074272-1-eng-GB/Kao-looking-into-development-of-lactic-acid-based-anti-bacterial-hand-care-based-on-latest-research.jpg)
![Pola Chemicals develops new emulsifier that it claims will make it easier for consumers to enjoy DIY cosmetics. [GettyImages]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/pola-chemicals-develops-new-emulsifier-to-tap-into-rising-diy-beauty-trend/11896921-1-eng-GB/Pola-Chemicals-develops-new-emulsifier-to-tap-into-rising-DIY-beauty-trend.jpg)
