The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
The pandemic’s relentless push to digital retail and even mask wearing have helped online probiotic cosmetic products more than double in two years across 25 countries tracked by Lumina Intelligence.
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There will be a proliferation of newly carved out product categories targeting the skin microbiome in coming months, as consumer interest spikes and development capabilities advance, say experts.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.
![Data from Lumina Intelligence shows a 236% probiotic cosmetic product hike in the last two years and rising online engagement with these offerings [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/30/skinbiotics-cosmetic-probiotic-interest-and-engagement-soars-online-according-to-lumina-intelligence/12608998-1-eng-GB/Skinbiotics-cosmetic-probiotic-interest-and-engagement-soars-online-according-to-Lumina-Intelligence.jpg)
