Market Trends

Proxima AI © Jonathan Kitchen Getty Images

AI driving targeting and acquisition for DTC beauty brands

By Cassandra Stern

Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.

Freshness and vibrant tropicals inspired from the great outdoors are key colour themes to tap into under the wider umbrella of 'peace' as beauty's most important trend in 2023 [Getty Images]

Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care

Colours and textures: Tapping into the 2023 beauty theme of ‘peace’

By Kacey Culliney

Colours and materials that offer serenity alongside energy and fun will align well with consumer inspirations and behaviours this year, says French forecasting firm NellyRodi.

Industry 5.0 will see the human element gain importance again, as workers return to factories with integrated smart technologies such as exoskeletons and drones [Getty Images]

The emergence of Industry 5.0: Beauty set to take a ‘sharp turn’

By Kacey Culliney

Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

Active ingredients can give makeup a 'skin care makeover' and tap into a range of important consumer trends [Getty Images]

Special Edition: Active Beauty - Vitamins, Minerals and Plant Power

Vitamin-infused makeup: A blooming path out of the COVID slump?

By Kacey Culliney

Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.