When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and...
The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.
Recent findings from a study by influencer marketing software Traackr reveals how younger consumers are using social media platforms in 2023 to consume content and purchase new products. We’ve dug deeper to understand what these learnings will mean in...
As part of the company’s ‘Big Tech Rebellion’, this Black Friday Lush will donate all profits from a limited-edition bath bomb to decentralised organisation People vs Big Tech.
Award-winning PR consultant Sophie Attwood has worked with a string of beauty and personal care brands, from St Tropez to Colgate, at her London-based agency. As a seasoned public relations expert, she’s even written a book on the topic: Beautiful PR:...
Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.
Digital-first strategies, subscription models, viral social media campaigns and celebrity CEOs mean these fresh faced beauty brands are taking advantage of the industry’s recession-resistant growth.
With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.
We spoke to the founder of Dutch lifestyle brand Rituals Cosmetics, Raymond Cloosterman, about business expansion, travel-retail and trends in the wellness space.
With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
UK-based skin care brand Facetheory has big plans for global growth. We spoke to the new Chief Marketing Officer Marc Gallagher about what’s happening next at the brand.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Beauty popup expert James Barnes, founder of creative agency Backlash, shared his advice on what makes a good popup and revealed the recent trends he’s spotted.
The video-sharing app has forever changed the trends cycle. Scroll through the image gallery to see 6 of the biggest makeup and nail trends consumers are currently searching for.
Kantar analysed global consumer search engine data from the past five years and revealed the trends that are currently shaping the global beauty and personal care industry.
Despite a slowdown in growth for LVMH Group, the Perfumes & Cosmetics division was still up 13% thanks to a "highly selective and high-quality distribution policy"
French beauty company L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market.
K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.
As in-store purchasing of hair removal and bath and shower product categories fell in Q4 2022, the design collaboration between Gillette and Rifle Paper Co. in its latest razor release is an innovative approach to reinvigorate product sales in these categories.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
The inclusiveness of beauty – internally and externally – will continue to be key in 2023 and industry must remain open in its communication on the matter, says the director-general of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Poppi Soda primarily markets itself as a palatable way to take apple cider vinegar for gut health, but the brand also wants to capitalize on the “gut-skin axis” in the ingestible beauty space.
Peer-to-peer insight on a product or brand is the most powerful influencer in global retail purchases, signalling significant promise for beauty to provide more user-generated content in-store and online, says an expert.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence.
![L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market. [L'Occitane]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-ceo-outlines-china-plans-for-l-occitane-en-provence-elemis/16552433-1-eng-GB/L-Occitane-CEO-outlines-China-plans-for-L-Occitane-en-Provence-Elemis.jpg)
![Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas. [Dr. G]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-aims-to-solidify-brand-s-global-presence-with-the-help-of-k-pop-idols/16329844-1-eng-GB/Dr.-G-aims-to-solidify-brand-s-global-presence-with-the-help-of-K-Pop-idols.jpg)
![Consumers are increasingly turning to their peers for information on beauty - online and offline - and getting further away from brands and brand messaging, claims a consultant [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/01/beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-npd-says-dr-theresa-callaghan/16212877-1-eng-GB/Beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-NPD-says-Dr-Theresa-Callaghan.jpg)
![Continuing to develop 'products for everyone' in beauty, irrespective of social class, ethnicity or ability, but also make industry accessible for all as a career, will be key in 2023 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/16/cosmetic-toiletry-and-perfumery-association-ctpa-says-inclusivity-to-remain-key-for-beauty-in-2023/16086911-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-says-inclusivity-to-remain-key-for-beauty-in-2023.jpg)
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts/16053911-1-eng-GB/Sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts.jpg)
![Women aged 40+ say they have more confidence and better self-esteem than when they were younger, and beauty needs to find its place in this, according to Avon [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/02/avon-power-of-ageing-campaign-highlights-female-empowerment-for-women-aged-40/15907655-1-eng-GB/Avon-Power-of-Ageing-campaign-highlights-female-empowerment-for-women-aged-40.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![Beauty brands and retailers need to consider ways of bringing the consumer voice to the fore during the shopper journey, providing easy-access user-generated content [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-retail-future-hangs-on-user-generated-content-insight-in-store-and-online-says-bazaarvoice/13228181-1-eng-GB/Beauty-retail-future-hangs-on-user-generated-content-insight-in-store-and-online-says-Bazaarvoice.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![Shiseido will be making “aggressive marketing investments” in the fourth quarter. [Shiseido]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year/13007293-1-eng-GB/Shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year.jpg)
