The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Personal care giant Colgate-Palmolive has developed three active oral care formulas that integrate a cannabinoid, namely cannabidiol (CBD), for antibacterial efficacy and anti-inflammatory action.
Personal care major Colgate-Palmolive has released details of a clinical research programme underway that aims to validate the potential of oral care health products in slowing the spread of COVID-19.
Unilever has communicated promising preliminary findings on research it commissioned for the use of Cetylpyridinium chloride (CPC) mouthwash as a preventative measure against viral transmission of COVID-19.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
