New Dove brand takes on Airspray dispenser

Related tags North america Unilever

Unilever's €1.9bn global brand Dove will take on the dispensing
technology of Airspray for a new line of foaming cleaners. As
Unilever aims to capture the number one position in the daily face
care category in North America, the product is one of an eight-item
collection in Unilever's new Dove Essential Nutrients line.

Unilever's €1.9bn global brand Dove will take on the dispensing technology of Airspray for a new line of foaming cleaners. The product is one of an eight-item collection in Unilever's new Dove Essential Nutrients line with which company hopes to capture the number one position in the daily face care category in North America.

The Airspray MiniFoamer was customised for the Dove Essential Nutrient Foaming Cleanser with a custom 200ml bottle, nozzle, base-cap, shield and overcap to fit into the overall Dove brand packaging look and identity.

Sophisticated valve technology ensures reliability and ease-of-use and even shaking the product before use does not affect the quality of the foam, said Airspray.

Unilever, boasting sales of €41m in 2002, asserts that Dove is the number one personal wash brand in North America. It recently launched its hair care line.