Open innovation gives companies competitive advantage, says expert at PCD
CosmeticsDesign-Europe.com caught up with Paul France vice president of open innovation at MeadWestvaco after his presentation at PCD on how industry professionals can gain the competitive advantage through open innovation.
Here he explains why “We cannot rely on our own R&D internal innovation anymore.”
The two day show hosted seminars based on innovation, sustainability, competitive advantage and textile trends, aimed at showcasing how the packaging industry is adapting to the ever-changing demands of the market.
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