Oral Hygiene

What’s driving the oral care category now?

06-Dec-2023 By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

Oral microbiome: the key to better health?

06-Oct-2023 By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

Value over volume: Mint producer eyeing new opportunities among indie oral care brands

03-Aug-2023 By Amanda Lim

Mint producer Jindal Drugs sees untapped opportunities among new oral care brands that value the use of high-quality natural ingredients.

'Real-time mapping': Colgate-Palmolive files patent for at-home AI oral health device

08-Aug-2022 By Kacey Culliney

Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.

Q&A

Bright, white, trendy: What you need to know about oral care product marketing and design today

14-Apr-2022 By Ravyn Cullor

Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

Colgate-Palmolive VP: Oral disease is a ‘global health crisis’ that needs attention

23-Mar-2022 By Kacey Culliney

Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...

Brushing for better? Colgate-Palmolive kickstarts oral care health clinical study

18-Aug-2021 By Kacey Culliney

Colgate-Palmolive has partnered with research organisation Verily Life Sciences to conduct a two-year clinical trial investigating the link between oral health and systemic human health conditions, specifically cardiovascular disease and Type II diabetes.

Skin microbiome firm Gallinée unveils oral care range: ‘We really started from scratch on this’, says founder

11-May-2021 By Kacey Culliney

French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.

Unilever reformulates to cater to cavity issues in Ghana

15-Dec-2015 By Michelle Yeomans

Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.

Need to brush your teeth… There’s an app for that..?! Mobile technology for oral care

05-Mar-2015 By Andrew MCDOUGALL

Mobile technology is changing the way we live our lives and that includes improvements to our teeth brushing habits according to Procter & Gamble, after Oral-B revealed how apps have transformed our daily routines.

P&G narrowly misses ASA wrath on Oral B toothpaste ad

14-Nov-2013 By Michelle Yeomans

Many a cosmetics player has been caught out by the Advertising Standards Authority for a misleading ad of late, however this time personal care giant P&G has managed to come away unscathed.

Corsodyl mouthwash escapes ASA wrath

13-Aug-2013 By Michelle Yeomans

GlaxoSmithKline narrowly missed the wrath of the UK Advertising Standards Agency after it was called in to investigate complaints that an ad for its Corsodyl mouthwash was irresponsible and misleading.  

Poor oral hygiene can lead to serious health conditions

13-Jul-2011 By Andrew McDougall

Whilst it is common knowledge that poor oral hygiene can lead to tooth decay and gum disease, a number of recent studies have found a link between gum disease and serious health conditions.

A good smile makes you more attractive

14-Apr-2011

People looking for a partner see a ‘nice smile’ as the most important physical feature, according to a recent survey.

UK mouthwash sales drives oral care boom

01-Apr-2011 By Andrew McDougall

Exceptional growth in the sales of mouthwash has boosted oral care hygiene figures, as UK consumers turn to the quick and easy solution to killing germs and freshening breath.

Brits resort to paper clips instead of dental floss

15-May-2006 By Simon Pitman

Although British consumers are spending increasing amounts of money
on products that whiten and enhance the appearance of their teeth,
a new survey shows that basic oral hygiene such as flossing is
being neglected, untapped untapped...

Brits go mad for gleaming smiles

28-Apr-2006 By Simon Pitman

The UK has experienced a significant growth in the oral care
sector, driven mainly by teeth whitening products as consumers
adopt the sparkling smiles supported by many leading stars.

US army develops tooth-cleaning gum

21-Dec-2005 By Simon Pitman

American soldiers could soon benefit from tooth-cleaning chewing
gum. An army research team has developed an active ingredient that
can be included in gum to keep mouths clean when toothpaste and
brush are out of the question.

Vibrating personal care products, the next niche?

28-Jul-2005

Vibrating personal care items seem to be making a splash in the US
market this summer, with the launch of vibrating soap, vibrating
toothbrushes and vibrating razors.

Will laser treament be the next oral care?

25-Nov-2004

A new laser treatment for bad breath is set to turn heads in the
oral care industry. Simon Pitman reports.

P&G glides into floss business

19-Sep-2003

Increasingly sourcing innovation from outside, the Procter &
Gamble company has announced an agreement to purchase the number
two dental floss brand Glide from fibre technologists W. L. Gore
& Associates to complement its...