But zero waste groups say the action falls short of expectations, while bioplastics groups say it takes an “over-regulatory approach towards bioplastics.”
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
International beauty major L’Oréal has co-developed a plastic cosmetics bottle with French biotech specialist Carbios, made using fully recycled PET via an enzymatic recycling technology that also makes it infinitely recyclable.
A robust global recycling market is a long way off and will need favourable macro-economic changes, fast-paced industry innovation and wider engagement from all stakeholders in the supply chain, says the CEO of TerraCycle.
Circular cosmetics requires collaboration on responsible packaging, but the future also needs better lifecycle analysis and recycling capabilities, says Albéa Group’s sustainability manager.
Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
Beauty has made sustainable packaging advances but nothing widespread enough to align with consumer expectations and the urgent need to save the planet, says a beauty industry commentator.
Procter and Gamble has announced that its Head & Shoulders brand is set to produce the ‘world’s first’ recyclable shampoo bottle, made from up to 25% recycled beach plastic.
Italian packaging supplier Lumson is offering cosmetic manufacturers the opportunity to uniquely design the finish on its plastic bottles, tapping into the multi-sensory trend with its new engraving technique.
Italian packaging firm Lumson has announced the acquisition of PMP with the hope that it will be able to enlarge its range of standard products and offer more efficient service for the development of custom projects for customers in the future.
A novel environmentally-friendly bottle that cuts plastic use by more than two thirds and has a 100% recyclable and compostable mould-fibre shell is set to shake up the beverage and personal care markets, claimed Berlin Packaging.
Cosmetics provider Ringana and packaging manufacturer Lumson have made fully recyclable airless cosmetic packaging available with the launch of new skin care line ‘Rifresh’.
B3 - Biogenese Beauty Balance has chosen Lumson to manufacture the packaging for its latest anti-aging range using its TAG system, which is the first airless system produced with a glass bottle.
A team effort between CRC Innovations, M&H Plastics and Chadwicks Sleeves has seen production of Casa Dolce Casa, a new collection of luxury hand washes.
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![The bottle is the work of several years in partnership with French biotech specialist Carbios and part of L'Oréal's wider push away from virgin plastics [Image: L'Oréal]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/24/l-oreal-to-launch-enzymatically-recycled-and-infinitely-recyclable-biotherm-bottle-in-2025-via-carbios-partnership/12592139-1-eng-GB/L-Oreal-to-launch-enzymatically-recycled-and-infinitely-recyclable-Biotherm-bottle-in-2025-via-Carbios-partnership.jpg)
![Extended Producer Responsibility (EPR) schemes and reuse models will be vital if beauty, and other industries, are to improve current recycling systems and push towards a circular economy [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/23/circular-beauty-needs-reuse-models-and-extended-producer-responsibility-schemes-says-terracycle-ceo/12586309-1-eng-GB/Circular-beauty-needs-reuse-models-and-Extended-Producer-Responsibility-schemes-says-TerraCycle-CEO.jpg)
