International beauty major Coty has filed a patent on a method to refill empty fragrance containers in-store, using a station that blends fragrance concentrate, distilled water and ethanol on-demand.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
UK indie brand Beauty Kitchen has secured a multi-million funding grant to upscale its circular retail model Re, aiming to save thousands of beauty bottles from landfill and break linear business models in the years ahead.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
A group of beauty majors have kickstarted an EcoBeautyScore Consortium, set to establish a brand-agnostic and transparent global environmental impact scoring system by the end of this year.
Sustainable indie deo brand Wild Cosmetics has secured a flurry of major retail listings in the UK – a move it says will help refills reach new consumers and widen sustainability awareness and engagement.
UK startup above&beyond has launched a plastic-free, refillable and reusable lip balm designed to last a lifetime – a product its founders say will shakeup the fast beauty world and its plastic problem.
Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...
UK indie brand Beauty Kitchen is upscaling its circular retail programme ‘Re’ that it says should drive meaningful and non-competitive change in the coming years, and its founder has high hopes of onboarding a plethora of big and small brands.
![The refill station has been designed for easy consumer use via a digital interface for blending and refilling in-store [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling/16071851-1-eng-GB/Coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling.jpg)
![Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/kao-corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals/15310453-1-eng-GB/Kao-Corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals.jpg)
![The Re programme offers brands reusable smart bottles and interactive return and refill stations, aiming to break linear business models and drive circularity [Image: Beauty Kitchen/Re]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/09/beauty-kitchen-re-programme-receives-3.6m-ukri-funding-grant-to-upscale/13306534-1-eng-GB/Beauty-Kitchen-Re-programme-receives-3.6m-UKRI-funding-grant-to-upscale.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![Henkel, L’Oréal, LVMH, Natura &Co and Unilever spearheaded the formation of the beauty consortium back in September 2021 [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/ecobeautyscore-consortium-launched-to-build-global-beauty-environmental-impact-scoring-system/13270258-1-eng-GB/EcoBeautyScore-Consortium-launched-to-build-global-beauty-environmental-impact-scoring-system.jpg)
![Wild recently secured listings in Sainsbury's, Boots, Selfridges and Waitrose - important retail expansions that will help reach 'new audiences', its founder says [Image: Wild Cosmetics]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/07/natural-sustainable-deodorant-brand-wild-wants-refills-to-be-mass-market/13136925-1-eng-GB/Natural-sustainable-deodorant-brand-Wild-wants-refills-to-be-mass-market.jpg)
![above&beyond has launched with a small range of refillable 'lifetime' lip balms and will soon launch a refill deodorant, toothpaste tablet and hair and body range [Image: above&beyond]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/22/refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-npd/13115640-1-eng-GB/Refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-NPD.jpg)
![CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/21/beauty-trends-2022-emea-region-include-skin-health-menopause-and-refills-says-cosmeticsdesign-europe/13112961-1-eng-GB/Beauty-trends-2022-EMEA-region-include-skin-health-menopause-and-refills-says-CosmeticsDesign-Europe.jpg)
![Beauty Kitchen's Re programme is already working with Unilever, Asda and Co-op and due to launch with Elemis next year at John Lewis department stores [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/17/beauty-kitchen-re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder/13105046-1-eng-GB/Beauty-Kitchen-Re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder.jpg)
