Beauty Kitchen founder Jo Chidley will present its circular retail model ‘Re’ at this year’s World Economic Forum in Davos, spotlighting why reuse should no longer be a ‘fringe science’ but a mainstream way of thinking.
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
UK indie brand Beauty Kitchen is upscaling its circular retail programme ‘Re’ that it says should drive meaningful and non-competitive change in the coming years, and its founder has high hopes of onboarding a plethora of big and small brands.
Personal care major Unilever is ramping up its refill and reuse trials in UK retailers, adding a ‘return on the go’ system for convenient in-store collection and return of pre-filled stainless-steel bottles across key brands.
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Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Consumers are edging deeper into the idea of durable and reusable formats, presenting key opportunities for cosmetic and personal care innovation, says the business development manager at TerraCycle Europe.
As the world declares a climate and ecological crisis, the beauty and personal care industry must kick-start green game-changing innovation, moving beyond simple nip-tucks so common across the board, says an expert consultant.
Western Europe has the highest number of consumers consistently working to reduce plastic waste, with many opting for reusable beauty products or those without plastic packaging, finds Kantar Worldpanel.
![The World Economic Forum's 53rd annual meeting this month will bring together business leaders, governments and innovators from all over the globe to discuss the most pressing issues of the year [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/13/beauty-kitchen-founder-jo-chidley-attending-world-economic-forum-davos-2023-to-talk-about-scaling-reuse/16081769-1-eng-GB/Beauty-Kitchen-founder-Jo-Chidley-attending-World-Economic-Forum-Davos-2023-to-talk-about-scaling-reuse.jpg)
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![Beauty Kitchen's Re programme is already working with Unilever, Asda and Co-op and due to launch with Elemis next year at John Lewis department stores [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/17/beauty-kitchen-re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder/13105046-1-eng-GB/Beauty-Kitchen-Re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder.jpg)
![Unilever will continue to upscale its 'refill on the go' trials where consumers can fill up stainless-steel bottles at refill stations but it will also trial in-aisle prefilled bottles to see if uptake is better [Image: Unilever]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/16/unilever-expands-refill-and-reuse-trials-in-uk-in-partnership-with-beauty-kitchen-return.refill.repeat/12569802-1-eng-GB/Unilever-expands-refill-and-reuse-trials-in-UK-in-partnership-with-Beauty-Kitchen-Return.Refill.Repeat.jpg)
