Social Beauty

Should your business get B Corp-certified?

20-Dec-2023 By Kirsty Doolan

With a spotlight being shone on all aspects of environmental, social and governance (ESG), being awarded certifications from a body such as B Corp can help prove your credentials to potential customers and likeminded businesses. We spoke to some brands...

The new ‘rules’ for social media marketing in beauty

14-Sep-2023 By Kirsty Doolan

Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.

Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD

Beauty can drive 'holistic' sustainable action with life cycle and social focus

31-Jan-2022 By Kacey Culliney

Cosmetics companies are aware and invested in sustainable action, but more can be done to drive better beauty consumption and take a more holistic approach, according to findings in Brazil that offer wider valuable learnings, say researchers.

Lush closing several major global social media accounts – these platforms are the ‘antithesis’ of relaxation

23-Nov-2021 By Kacey Culliney

Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.

‘Compelling content that inspires’: Natura &Co launches video channel on eco streaming service WaterBear

05-Aug-2021 By Kacey Culliney

Beauty major Natura &Co has partnered with Dutch eco video streaming platform WaterBear to launch a dedicated channel showcasing its environmental and social ambitions worldwide.