Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.
The stress-relieving action of dark tea polysaccharide and its ability to reduce stress-induced lipid secretion suggest strong cosmetics application potential, say Chinese researchers.
UK Indie brand Faace has developed a daily moisturiser designed to alleviate stress with its scent profile and nourish stressed out skin with a range of actives.
US-based Stanford University is working with international beauty major L’Oréal to investigate skin tightness, looking at how mechano-receptors send signals into the neural circuit upon application of a topical.
Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.
What matters to beauty consumers when it comes to a healthy lifestyle? This is the question we are asking in this article by exploring how the cosmetics sector can offer support to prevent and overcome various lifestyle stressors.