Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Irish indie brand Spotlight Oral Care is continuing to expand across Europe and the US and wants to focus future new product development on bridging the oral health and beauty gap.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
Special Edition: Beauty Tech - Advances in biotech, personalisation and usability
Personal care major Unilever has developed a whitening kit for teeth that combines a film containing a photosensitiser and an actinic light source for simple and efficient use at home.
Personal care major Colgate-Palmolive has developed toothpaste formulas incorporating metal silicates that it says provide efficient whitening whilst remaining gentle on the tooth enamel.
As the teeth whitening category continues its time in the spotlight, with a growing array of products available it’s important manufacturers and brands understand regulatory restrictions in place worldwide.
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
![Spotlight Oral Care offers a range of oral care products and is best-known for its teeth whitening products [Image: Spotlight Oral Care Facebook]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/spotlight-oral-care-expansion-plans-in-europe-us-and-beauty-category/15707031-1-eng-GB/Spotlight-Oral-Care-expansion-plans-in-Europe-US-and-beauty-category.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![The at-home kit builds on existing inventions by Unilever and uses a film and light source for simpler and efficient teeth whitening [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/26/unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source/12512185-1-eng-GB/Unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source.jpg)
