The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…
Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.
Toothpaste containing a combination of extra virgin olive oil (EVOO), xylitol, and betaine could improve the oral health of patients with gingivitis, say researchers in Spain.
Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
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Personal care major Unilever has developed a whitening kit for teeth that combines a film containing a photosensitiser and an actinic light source for simple and efficient use at home.
As the teeth whitening category continues its time in the spotlight, with a growing array of products available it’s important manufacturers and brands understand regulatory restrictions in place worldwide.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
New York indie brand CHRŌM Toothpolish wants to take its line of coloured, glittered, glow-in-the-dark and whitening tooth polishes deeper into Europe, as it works on building an entirely new cosmetics category, its founder says.
CocoWhite oil has been told to stop claiming its products whiten teeth after a watchdog in the UK says the company cannot provide sufficient evidence of this, meaning its adverts are misleading.
A print and online advert for the UK company's 'Beverly Hills Formula' whitening toothpastes has brushed the Advertising Standards Authority up the wrong way by exaggerating the time the products take to whiten the teeth.
Natural oral care provider Tom’s of Maine has launched what is claimed to be the first ever clinically tested natural whitening toothpaste on the US market.
Higher levels of fluoride in toothpaste do help fight tooth decay, but this should also be factored in with the risk of fluorosis in children below the age of six, a UK study finds.
A white smile is more of a priority for Britons than cavities or receding gums, which means the quest for a whitening products remains the driving force in the oral care market.
Swedish direct sales agent Oriflame has broken new ground with the
launch of its first toothpaste last week - incorporating a
tooth-whitening product to capitalise on the booming whitening
market.
A new review conducted by the University of Michigan claims that
tooth-whitening products do what they claim, but that the effects
are only short-term, with the effects of longer-term use still
remaining unknown.
P&G-owned Crest says that its latest toothpaste, Crest
Pro-Health, is the culmination of ten years of development work and
should prove to be one of the most comprehensive and far-reaching
oral care products on the market.
![Jindal Drugs sees untapped opportunities among new oral care brands. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indie-oral-care-mint-producer-eyeing-new-opportunities-among-new-players/16590624-1-eng-GB/Indie-oral-care-Mint-producer-eyeing-new-opportunities-among-new-players.jpg)
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![The at-home kit builds on existing inventions by Unilever and uses a film and light source for simpler and efficient teeth whitening [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/26/unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source/12512185-1-eng-GB/Unilever-patents-teeth-whitening-kit-with-photosensitiser-film-and-actinic-light-source.jpg)
