UK retail giant Tesco has extended its partnership with TerraCycle spin-off Loop to roll out in-store dedicated fixtures offering a range of consumer goods in durable, waste-free packaging designed to be returned, industrially cleaned and reused.
A robust global recycling market is a long way off and will need favourable macro-economic changes, fast-paced industry innovation and wider engagement from all stakeholders in the supply chain, says the CEO of TerraCycle.
WATCH ON-DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR
Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.
Watch On-Demand Now – Exclusive CosmeticsDesign Circular Beauty Webinar
Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
The global beauty industry is working hard to make circularity a mainstream reality, reinventing and reconsidering all aspects of complex supply chains. But what does the future truly hold as industry tries to close the loop?
L’Oréal UK & Ireland has partnered with TerraCycle to launch a nationwide makeup recycling campaign across the UK, enabling consumers to return empties of any coloured cosmetic brand at in-store drop-off points across the country.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
This month’s PCPC Annual Meeting was all about sustainability. At the event, Cosmetics Design caught up with Szaky to discuss the business of TerraCycle, the Loop platform, and sustainable beauty packaging more broadly.
Consumers are edging deeper into the idea of durable and reusable formats, presenting key opportunities for cosmetic and personal care innovation, says the business development manager at TerraCycle Europe.
Weleda is handing out free product samples in exchange for empty cosmetic packs during London Beauty Week – part of a bigger drive to spark conversation around sustainable packaging, it says.
![Tesco has now established dedicated reuse fixtures across ten UK stores offering a range of waste-free food, drink and personal care items, designed to be returned in-store [Image: Tesco]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/13/tesco-extends-terracycle-loop-reuse-partnership-to-10-stores-across-uk/12814259-1-eng-GB/Tesco-extends-TerraCycle-Loop-reuse-partnership-to-10-stores-across-UK.jpg)
![Extended Producer Responsibility (EPR) schemes and reuse models will be vital if beauty, and other industries, are to improve current recycling systems and push towards a circular economy [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/23/circular-beauty-needs-reuse-models-and-extended-producer-responsibility-schemes-says-terracycle-ceo/12586309-1-eng-GB/Circular-beauty-needs-reuse-models-and-Extended-Producer-Responsibility-schemes-says-TerraCycle-CEO.jpg)
