Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
Among multinationals, Colgate has been making headlines in the sustainable oral care space of late, and several indie and startup brands are pushing the category forward as well. Now Unilever is back in the game with today’s launch of the Signal Ecolo...
With growth in the oral care category being strongly driven by
innovative and niche products, a look at the latest launches in the
toothpaste category reveals that consumers are increasingly looking
for functionality, variety and...
Increasingly sourcing innovation from outside, the Procter &
Gamble company has announced an agreement to purchase the number
two dental floss brand Glide from fibre technologists W. L. Gore
& Associates to complement its...
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
