The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…
Toothpaste containing a combination of extra virgin olive oil (EVOO), xylitol, and betaine could improve the oral health of patients with gingivitis, say researchers in Spain.
International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Irish indie brand Spotlight Oral Care is continuing to expand across Europe and the US and wants to focus future new product development on bridging the oral health and beauty gap.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Personal care giant Colgate-Palmolive has developed three active oral care formulas that integrate a cannabinoid, namely cannabidiol (CBD), for antibacterial efficacy and anti-inflammatory action.
Personal care major Unilever has developed a zinc salt-based toothpaste that it says can deliver more than just oral care benefits, lowering blood pressure via enhanced nitrate reductase activity.
Personal care major Colgate-Palmolive has released details of a clinical research programme underway that aims to validate the potential of oral care health products in slowing the spread of COVID-19.
Personal care major Colgate-Palmolive has developed toothpaste formulas incorporating metal silicates that it says provide efficient whitening whilst remaining gentle on the tooth enamel.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
The millennials are a generation that every industry is talking about and given how digital savvy and connected they are, consumer goods companies need to engage on their platforms rather than traditional means, according to Colgate.
Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.
The world’s two biggest oral care players – Colgate Palmolive and GlaxoSmithKline – have resolved an on-going lawsuit over the term ‘nurdle’, used to illustrate a blob of toothpaste.
Natural oral care provider Tom’s of Maine has launched what is claimed to be the first ever clinically tested natural whitening toothpaste on the US market.
Following various studies on the use of the antibacterial agent triclosan in consumer products, including oral care, experts are urging companies to remove it from their formulations as a precaution.
Reduced demand in the cosmetics industry had a particularly negative effect on the European tube market, which fell 5.3 per cent in 2009, according to etma, the European Tube Manufacturers Association.
French oral care brand Elgydium has announced a distribution
agreement that will see its toothpaste on the shelves of leading
drug stores throughout the US.
Tainted toothpaste has turned up among the supplies of a luxury
provider of toiletries for international hotels, taking the Chinese
toothpaste scare beyond the gray market.
Mozambican authorities have seized counterfeit toothpaste that may
contain a potentially deadly ingredient used in anti-freeze,
further contributing to a fast-growing global scare.
China has recently announced a ban of diethylene glycol, the toxic
ingredient found in the widely banned toothpaste - representing one
of a number of moves attempting to reassure its export market.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.
A Japanese company is launching a palette of 31 different flavoured
toothpastes on the European market, following its successful launch
in both the US and Asia.
Bearing witness to the growth in innovative products in the oral
care category, Colgate-Palmolive has launched its Luminous
Toothpaste in the US - billed as a premium toothpaste that combines
health and beauty properties, reports...
Crest is turning its product development process into a marketing
opportunity by holding a public forum to decide new toothpaste
flavors, reports Simon Pitman.
Greenpeace claims the Austrian versions of some well-known
toothpastes and baby creams contain preservatives that can cause
skin rashes and make bacteria resistant to medicine, according to
an AFP report.
![Colgate-Palmolive has developed a translucent activated charcoal toothpaste - very different to the opaque and dark options currently on the market [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection/16223548-1-eng-GB/Colgate-Palmolive-patents-active-charcoal-toothpaste-with-stannous-and-potassium-salts-for-caries-protection.jpg)
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
![Spotlight Oral Care offers a range of oral care products and is best-known for its teeth whitening products [Image: Spotlight Oral Care Facebook]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/spotlight-oral-care-expansion-plans-in-europe-us-and-beauty-category/15707031-1-eng-GB/Spotlight-Oral-Care-expansion-plans-in-Europe-US-and-beauty-category.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/25/glaxosmithkline-to-convert-toothpaste-tubes-to-fully-recyclable-including-sensodyne-aquafresh/12509134-1-eng-GB/GlaxoSmithKline-to-convert-toothpaste-tubes-to-fully-recyclable-including-Sensodyne-Aquafresh.jpg)
