Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.
With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
Neurocosmetic active ingredient TiMOOD shows promise for manufacturers and suppliers of cosmetic products seeking to create multifunctional formulas that provide consumers with topical as well as mood-boosting benefits.
The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
A one-hour skin care facial can induce celebral, cardiac, respiratory and muscular relaxation and drive positive emotions, thus improving overall wellbeing, say researchers.
Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...
UK Indie brand Faace has developed a daily moisturiser designed to alleviate stress with its scent profile and nourish stressed out skin with a range of actives.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
Consumer goods major Unilever has reported a net profit surge for the full year of 2022, led by strong growth in its recently carved out beauty and wellbeing division and good business in the Americas.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
A sharper focus and drive on sustainable action and communication will be key for beauty this year, as well as continued work on spotlighting how important and central products were to consumer wellbeing and daily lives, says trade head.
Colours that amplify and communicate product benefits, influence mood and enable self-expression will rise in importance by Autumn 2024 as the beauty industry shifts away from blander hues, says WGSN.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
Spanish luxury beauty and perfume major Puig has announced the acquisition of Kama Ayurveda – a move set to strengthen its Indian footprint and drive presence in the Western wellbeing market, an expert says.
Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
Biotechnology continues to fast-evolve, presenting great opportunities for the beauty industry to advance in new molecules, improved processes and evidence-based actives, says Givaudan Active Beauty.
The beauty industry has waded through a tough two years but come out stronger and more resilient as it edges deeper into a very different consumer landscape, says the executive editor of market insights firm Beautystreams.
Special Edition: PROTECTIVE BEAUTY – SUNCARE, ENVIRONMENT AND STRESS
Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
The UK’s organic beauty and wellbeing market has reported its 11th consecutive year of growth, largely driven by shifting consumer mindsets favouring environmentally friendly products, says British charity and certifying body the Soil Association.
Personal care major Unilever has split out its operations into five distinct business units to create a more category-focused company, breaking up its largest division beauty and personal care.
Johnson & Johnson (J&J) will become more competitive in personal care after the carve out of its consumer health business, particularly if it invests in personalised and premium NPD, an analyst says.
Special Edition: INSIDE-OUT BEAUTY – THE RISE OF EDIBLES AND FUNCTIONAL INGREDIENTS
Consumers worldwide now believe a healthy appearance, hygiene and cleanliness and feeling comfortable in yourself is what defines beauty, opening plenty of opportunities for functional, efficacious and authentic innovations, according to Euromonitor International.
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
The post-COVID new normal taking shape before our eyes is drastically altering consumer sentiment and behaviour in enigmatic ways, but the primal need for healing and renewal will drive cosmetic beauty colour selection in the approaching years, according...
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
Total wellness is now integral to beauty routines and COVID-19 has driven many consumers to prioritise more ethical brands, add in rising expectations around digital experiences and product quality and 2021 has plenty of important movements to watch,...
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
London-based holistic wellness retailer The Organic Pharmacy recently opened a flagship concept store in Marylebone and has plans to edge deeper into the European market, according to its founder.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
National lockdowns and social distancing measures during the ongoing COVID-19 crisis have forced consumers to consider internal health and wellbeing more carefully, propelling greater expectations from beauty than before, says GlobalData.
Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
Personal care brands need to leverage on the emotional power of fragrances in order to meet the rising expectations of consumers in the rapidly urbanising Asia Pacific region.
The beauty and personal care industry has long advocated wellbeing and positivity and this messaging is now more relevant than ever with the ongoing coronavirus (COVID-19) pandemic, says Mintel.
Fragrance can communicate a sense of wellbeing and emotion in a way that no other element of a product can – its value is huge, says the president of the International Fragrance Association (IFRA).
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
French beauty supplement firm D+ For Care has launched a mouth spray to aid sleep and has a flurry of holistic wellbeing innovation primed for 2020 – the year nutricosmetics could really take off, its founder says.
Health and wellbeing will be the most important and long-standing consumer trend across the EMEA region in 2020, and products taking a holistic approach will tap into this best, says GlobalData.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
The consumer wellness boom presents strong opportunities for beauty to target mood and wellbeing, through functional products, routine enhancement or powerful brand messaging, says Mintel.
Natural and organic cosmetic and personal care products continue to be a growing niche in the Latin America region, but latest research from Mintel suggests price and availability is holding it back.
The two-day programme for this year’s in-cosmetics Formulation Summit will be focusing on a theme that is close to both industry professionals and consumers alike, what’s good for us and the planet?
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