Beauty Broadcast Video Series

WATCH: Water-free beauty – Why cosmetic companies are turning off the tap

This content item was originally published on www.cosmeticsdesign-asia.com, a William Reed online publication.

13-Mar-2020 - Last updated on 28-Sep-2021 at 14:06 GMT

Cosmetic products have traditionally relied heavily on water, but as worries of freshwater supplies continue to mount, the cosmetics industry must challenge itself to innovate with less of it – or without it completely.

Today, we are seeing beauty brands meet consumer demand for sustainability and for more concentrated and effective products by reducing the water content of their products.

On this episode of the Beauty Broadcast, we sat down with, Marty Lumain, APAC beauty care marketing manager of specialty chemical company Seppic, to discuss the environmental impact of water-usage in cosmetics.

At in-cosmetics Asia 2019, the firm bagged a silver award in the functional category for its algae water range, which consists of two ingredients, Hydralixir LD and Hydralixir CC. Hydralixir can replace up to 50% of water in a formulation.

Lumain also explains how cosmetic companies are adapting to this trend with alternative ingredients and new product formats.

Later, Chey Birch of Australian beauty brand Black Chicken Remedies explains why the company chose to axe water out of its ingredient list completely and elaborates on how going waterless can benefit the consumers.

To learn more about water-responsible cosmetic formulations, check out our video above.