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WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

5 beauty brand concepts that tapped into ancient rituals

5 beauty brand concepts that tapped into ancient rituals

By Kirsty Doolan

In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.

Brand innovation update: August

Brand innovation update: August

By Kirsty Doolan

Check out the newest launches and initiatives that are breaking down industry boundaries this month…

Europe’s best summer beauty popups

Europe’s best summer beauty popups

By Kirsty Doolan

We’ve rounded up some of the most innovative and visually beautiful beauty popups that have graced cities across Europe over the past month.