Brand news: Estée Lauder; Coty, Rare Beauty, Zara, Farfetch

Zara's sparkling hair collection debut​

Spanish fashion retailer launched its first hair collection “Zara Hair,” in collaboration with session stylist Guido Palau.

The fashion-focused range includes hair accessories and gold-themed products, such a gold gel, glitter spray, bobby pin, and comb, just in time for the festive season.

The venture follows previous cross-category collaborations, as Zara launched a makeup range in 2021, as well as a fragrance line with Jo Malone.

Palau shared that the retailer plans to launch more products next year.

Estée Lauder launched a Skin Longevity platform​

Estée Lauder has introduced a new Skin Longevity platform, which is centred around age reversal and science and was developed using advanced technology.

ELC has also gathered group of experts in longevity-related fields and partnered with the Stanford Center on Longevity to expand its research and education.

For nearly two decades, the beauty company said it had been studying the role of sirtuins in skin and it has garnered 29 patents worldwide and presented at more than 20 scientific conferences to date.

Through its advanced research, it has been able to advance its understanding of the biology of skin ageing and develop its patented SIRTIVITY-LP™ technology, which it said is proven to not only slow, but help visibly reverse skin ageing.

In January 2024, it’s set to unveil its newest product innovation, Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, created with this new technology, which it claims will reveal visible age reversal that starts in just 14 days.

Rare Beauty to launch a wellness-based body care range​

Rare Beauty is set to unveil a new body care line and has already has a waiting list.

The Find Comfort Body Collection was created to calm, nourish and protect with hydrating formulas and uplifting scents.

The wellness-inspired range comprises: Stop & Soothe Aromatherapy Pen, Body & Hair Fragrance Mist, Hydrating Body Lotion, and Hand Cream.

Coty’s India expansion​

Coty plans to expand its operations in the Indian market, with a focus on its Prestige and Consumer Beauty segments.

The French-American beauty company plans to establish a new team and office in India and is set to partner with House of Beauty for the distribution and marketing.

Coty currently retails a small number of brands in India and it reported 65% growth in the region for the financial year 2023.

This comes as more beauty companies look to capitalise on the growing Indian beauty market.

Coupang, Inc. to acquire Farfetch ​

Global ecommerce company Coupang, Inc., announced its plans to acquire luxury online retailer Farfetch Holdings plc, an established online luxury retailer, as it aims to establish itself as a player in the luxury space.

This strategic partnership is expected to boost Coupang’s reach in the South Korean luxury goods market, while the struggling luxury retailer Farfetch will receive $500m capital to further develop its technology and extend its global reach.

Global investment firm Greenoaks also brought substantial financial investment to the acquisition.

Founder & CEO of Coupang Bom Kim called Farfetch “a landmark of the luxury landscape” ​that has “been a transformative force in demonstrating that online luxury is the future of luxury retail.”​

Kim continued: “Farfetch will rededicate itself to providing the most elevated experience for the world’s most exclusive brands, while pursuing steady and thoughtful growth as a private company. We also see tremendous opportunities to redefine the customer experience for luxury clients everywhere.”​